WHAT IS LEE VALLEY ANIMAL ADVENTURE PARK?
Stage One: The Brief
Our brief was to provide engaging, family oriented entertainment which could be delivered as both meet and greet or a stage show at the event. The events manager already had some activities in place so we suggested our superheroes would be the ideal addition to the line up. With the age range expected from babies to grandparents superheroes are a catch all which every generation recognises on a different level.
Stage Two: choreographing the show
The client wanted the entertainment to be both close up meet and greet style with guests and also on stage which gave us a great opportunity to re-choreograph our Superhero Stage Show. As we were unsure of the stage layout or tech capabilities we would be presented with we decided to swap from our “Superhero Training Academy” show to a “Superhero Bootcamp” show. This required a new show to be created specifically for this event.
We decided it was important that both a male and female superhero character presented the training, we carefully scripted and recorded a voiceover which led the training from start to finish- allowing our superheroes to respond to the voiceover but not requiring them to wear a mic. The voiceover also gave a themed safety briefing for the guests and announced the imminent start of the training session.
It was important to us when writing the new training academy show that it was all inclusive. We wanted to ensure it was suitable for children with disabilities and learning difficulties so it could be enjoyed by all guests. We chose a combination of simple moves inspired by well known heroes that would hold the children’s attention whilst being fun, that could be achieved using the upper body only. We then added some atmospheric superhero themed music.
Stage Three: costumes and performers
The client had initially requested mostly male superheroes as each day there would also be two princess characters in attendance and they wanted to balance the playing field but we suggested a mix of male and female characters would be best suited as superheroes appeal to and represent most people.
We sent a variety of classic and modern superheroes as options making sure we would be easily recognised by the guests but also incorporating some lesser known characters who had visually exciting costumes. We also researched into animated hero shows which kids are watching currently to get a deeper understanding into the behaviour, speech patterns and style of characters the youngest generation are used to seeing. This gave us the opportunity to invest in new costumes and accessories, new promotional material and to design and make new costumes.
We decided to alternate four characters each day, with two delivering the stage shows/ superhero training academy and offering photo opportunities after the show and a different pair of characters handling the meet and greet area, talking to the kids and getting to create those memory moments with them. From the client’s perspective this was also great value for money as they could advertise four characters each day instead of just two.
Stage four: promoting the event
Stage FIVE: Bring in the Guests!
“Your entertainment was ‘super’. Thank you for helping make KidsFest 2021 a huge success”
– GARY LOMAX
Lee Valley Animal Adventure Park
You can see more of our Superhero Entertainment here, including The Hulk, Captain America, Spider-Man, Spider-Gwen, Captain Marvel, Wonder Woman, Superman, Black Widow, Deadpool and Dr. Strange. Or if you have your own ideas in mind and would like to discuss a custom package created specifically for you – please use our Contact page.