Case Studies
Select an event case study
Select an event case study
Morrisons & Blue Dragon
Lunar New Year 26
i2i Marketing approached us to deliver live entertainment for Blue Dragon’s ‘Win A Fortune’ Lunar New Year £1,000 cash prize competition in partnership with Morrisons supermarkets.
To meet that ambition, we proposed our magnificent 7m LED Chinese dragon, and with seven locations in just five days it created a fast-paced and demanding schedule.
Peter Kay's "Better Late Than Never, Again" tour
M&S Bank Arena
This event case study is about M&S Bank Arena, one of Liverpool’s crown jewels, hosting world-class performances and glittering events along the city’s famous waterfront.
So where better to celebrate the triumphant return of one of Britain’s best-loved comedians, Peter Kay, on his “Better Late Than Never, Again” tour.
Telford & Wrekin Council
The Telford Balloon Fiesta
The Telford Balloon Fiesta is an annual community event held each August Bank Holiday weekend in Telford Town Park, specifically in the QEII Arena.
It combines the visual spectacle of hot air balloons with a wide range of family-friendly activities, entertainment, and performances.
Eureka! the National Children’s Museum
Dino Day at Eureka!
Halifax BID partnered with Eureka!, the National Children’s Museum, to fund and support ‘Dino Day at Eureka!’.
In this event case study we cover how the event was as part of the museum’s “six weeks of summer fun” programme held throughout the six weeks school holidays.
Giffgaff campaign
Surprisingly Good Small Print
This campaign was a chance for Giffgaff to creatively showcase their commitment to transparency and trust, making the small print something to smile about, not worry over.
The success of “Surprisingly Good Small Print” went beyond just numbers—it helped create a movement for fairness and transparency in mobile services. And it made for a creative event case study.
RED BULL / Forbes / Creation Group
RED BULL SOAPBOX 2024
The legendary Red Bull Soapbox returned to the UK for the first time since 2022.
Thousands of spectators gathered to watch 59 teams take on the challenge, with London’s iconic Alexandra Palace providing the action packed 420-metre downhill course which was televised on Red Bull TV, and documented in our event case study.
Royal Naval Air Station Yeovilton
The Devil went down to Yeovil
Over the years we have been honoured to provide entertainment for many UK military services, from formal ceremony events to lighthearted and well deserved staff parties.
The officer’s Halloween Ball for RNAS Yeovilton is featured as an event case study as it was a perfect opportunity for us to put on a ‘devilishly’ good stage show for our hard working troops.
Maintech Recruitment
Masquerade Charity Ball
Its time for another event case study – one celebrating 3 years in business with a charity auction raising money for the Salvation Army Christmas Toy Appeal.
…and what better form of charity auction than a Masquerade Charity Ball!
TWINLAKES PARK
XtremeScream at Twinlakes
This event case study features Twinlakes Park, a popular family theme park in the East Midlands, known for its wide range of attractions.
Every October, it transforms into XtremeScream, an award-winning Halloween event, so naturally it was in need of its very own “Xtreme Freakshow” entertainment.
YORK MAZE
HALLOWSCREAM 2022: INFERNO
Back for our third consecutive year providing Halloween entertainment for York Maze’s epic events: Hallowscream and Hallowtween.
This year we had a full revamp and took guests on a journey to Hell where they met the Devil himself. Meet him yourself in our latest event case study.
ELLIE'S 21ST BIRTHDAY
MOULIN ROUGE 21ST
Ellie wanted to have a 21st birthday party to end all birthday parties – so what better theme to incorporate than the excess and extravagance of the Moulin Rouge.
she wanted to encapsulate everything that the Moulin Rouge stood for. A nightclub, a dance hall and a bordello, a kingdom of nighttime pleasures. So we documented it in our event case study.
THE ARC CINEMA
FOR THE LOVE OF FILM: the 80s
Although now fully engrained in classic pop culture, it’s often easy to forget that the 80s were such a great decade for movies – so it’s no wonder that Arc Cinema’s brief for their “Back to the 80s” event was to recreate all the wonder of time travelling, blaster shooting, sci-fi loving 80s films.
Everyman Cinema Group
EVERYMAN CINEMA LAUNCH
The Everyman Cinema in Edinburgh wanted something extra special for the grand opening of it’s 37th branch of the luxury cinema franchise.
In this event case study we break down how they wanted something that screamed “Hollywood” and suited the brand’s carefully curated image.
THE LIGHT CINEMA
JURASSIC WORLD: DOMINION
The Light Cinema wanted to make their guest’s viewing experience even better with a very special viewing- one with animatronic dinosaurs gatecrashing the trailers, roaming the venue and greeting guests on their arrival.
Our Dino Rangers accompanied by a newly hatched Triceratops, baby Stygimoloch and Nova the 4 metre Velociraptor made themselves at home in the luxurious cinema.
LEE VALLEY ANIMAL ADVENTURE PARK
Santa Claus Experience
Lee Valley came to us request a Christmas experience where families were taken on a musical tour across the farm, visiting various festive characters and locations finally reaching Santa Claus as their last stop.
We loved the idea and it gave us lots of ideas on where we could lend our expertise – so check out our event case study on the event.
Xclusive Touch
Trapped In Wonderland
In 2021, as UK nightclubs began to reopen and evening events slowly returned after the Covid-19 Lockdown, we were asked by a long term client to assist with their new special Halloween themed event.
“Trapped in Wonderland” was a freaky spin on a classic theme, held in one of London’s most iconic venues and made for a great event case study.
SANDY BOTTOM PUMPKINS
CREEPIN' IT REAL AT THE PUMPKIN PATCH
The Sandy Bottom Pumpkin Patch is an annual pick your own pumpkin patch event based in Hedon, Hull, and with six generations of horticulture under their belt its safe to say they know a thing or two about farm produced crops.
So when they got in touch to ask us to provide entertainment for their 2021 pumpkin season we jumped at the chance.
YORK MAZE
HALLOWSCREAM 2021: RETURN OF THE FREAKSHOW
York Maze runs two seasonal Halloween events each year – Hallowscream and hallowtween. Hallowscream is York Maze’s adult-oriented, immersive Halloween experience. It’s back and bigger than ever.
It’s not our first time providing their entertainment, and it’s not our first event case study on our previous events for them.
Rooftop Film Club
#SPACESERIES
We were approached by Rooftop Film Club, to provide special entertainment as part of their #SpaceSeries social media campaign. In particular they wanted to celebrate their screening of ‘Star Wars: The Empire Strikes Back’.
So, who better to celebrate with than a Stormtrooper and Boba Fett? …this IS the event case study you’ve been looking for.
Transport North East
Go Smarter, Go Active Roadshow
In summer 2021 Transport North East launched the first ever Go Smarter Go Active Roadshow.
With events running throughout July and August at various locations across the North East the Go Smarter Go Active Roadshow provided a mix of free drop-in cycle training sessions, learn to ride sessions, bike maintenance 101, adult refresher courses, and ‘try a bike’ sessions.
lee valley animal adventure park
KIDSFEST 2021
Lee Valley Animal Adventure Park’s ‘KidsFest’ event was planned for the whole summer- spanning 40 days in total, from 26th July to the 3rd September, for the full 6 weeks school holiday break.
Predicted sales estimated upto 1000 visitors each day- no problem for a site so large, and resulting in a lot of guests to interact with.
Plymouth City Council
West End Carnival 2021
For the past five years we have had the pleasure of working with Plymouth Council as part of their inner city regeneration and celebration of culture.
Each year they come to us with exciting requests to make their event even bigger and better.
YORK MAZE
HALLOWTWEEN 2020: FREAKSHOW
York Maze runs two seasonal Halloween events each year – Hallowscream and hallowtween. Hallowscream is York Maze’s adult-oriented, immersive Halloween experience. Hallowtween, on the other hand, is aimed at families and younger guests aged between 10 and 15 years old.
14 days in total, 132 shows performed, 56 covid tests taken, and 0 positive test results!
East Midlands Trains
Monkey Business
East Midlands Trains asked us to create something fun, unusual and circusy to mark this changeover East Midlands Trains organised a special employee charter train to celebrate their successes over the previous 11 years of the franchise.
However the added challenge was that it had to be able to take place on the narrow aisles of a charter train.
XclusiveTouch
Twisted Circus Tour 2019
Expanding on previous year’s popularity the Twisted Circus Tour took Halloween 2019 by storm.
Spanning across 5 cities, over 2 dates, it boasted some of the most outrageous entertainment and some of the hottest UK in DJ’s culminating in an unforgettable experience for everyone in attendance.
Bouvet
An International Steampunk Ball
The Edwardian Ball was the pinnacle of the weekend adventure and Bouvet wanted it to be perfect.
So they asked us to help create a Steampunk/sci fi entertainment package that would suit their Edwardian ball theme but also give a subtle nod to the future given the tech nature business of Bouvet brand, which we have documented in this event case study.
The Women’s Guild In Oman
The Greatest Sh'Oman
We were commissioned to work on an exciting new production in the Middle East. Our client was The Women’s Guild in Oman, who wanted to embrace a circus theme for their 2019 annual Crystal Ball charity celebration.
To complete this challenge we flew our team over 5,000 miles to put on an event that came to be known as “The Greatest ShOman”. Check out our event case study here.
YGGDRASIL
Bringing Dr Fortuno to Life
Littlewoods
OWN THE SHOW!
TDK-Lambda
AN ADVENTURE IN WONDERLAND
